Creative Crosswalk Rotterdam

Bringing urban planning and street art together to celebrate the pedestrian in Rotterdam.

In 2017, we were asked by the municipality of Rotterdam to make an intervention in one of the city’s busiest intersections. We decided to turn it into a work of art. In collaboration with Opperclaes, a local art collective, a large artwork was installed at the intersection. The result is a colorful piece connecting the different parts of the intersection, only using elements normally used by road workers. What this tactical urbanism intervention does most is dignifying and celebrating the pedestrian: “Stand Straight, Walk Proud.”

Press release.

Credits

Client: Municipality of Rotterdam
Title: Stand Straight, Walk Proud
Urbanism agency: Street Makers
Urban planning: Lior Steinberg
Creative Strategy: Jorn Wemmenhove
Art agency: Opperclaes
Concept/art: Bruce Tsai & Linda van der Vleuten
Production company: Street Events
Producers: Salko Hofman & Berend van Zanten
Photography: Ossip van Duivenbode
Video: Uriel Matahelumual

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